Submagic is an online AI editor for short-form video. You upload raw or long footage, and it recognizes speech, adds animated, styled captions, optionally adds b-roll and sound effects, and cuts several short clips for social networks from a long video. Its focus is eye-catching captions, not professional timeline editing.
What is Submagic good for?#
- Animated captions: a creator gets lively subtitles with highlighted words and emoji.
- Cutting a podcast into clips: several short clips for publishing are extracted from one long interview.
- Automatic b-roll: cutaway images matching the speech are placed over the video.
- Editing by text: remove silences and unwanted parts from the transcript.
- Preparing for several platforms: reformat video to vertical and to each network's needs.
Strengths and weaknesses#
Strengths:
- Dynamic, attractive captions with ready-made templates.
- Big time savings when editing short video.
- Automatic clip cutting from long video.
- Text-based editing, no complex timeline.
Weaknesses:
- It doesn't replace a full editor and isn't suited to long projects.
- It is paid, and longer videos cost more.
- Persian speech recognition and right-to-left layout aren't reliable.
- Automatic b-roll and effects are sometimes irrelevant and need removing.
Free version and pricing#
Submagic works mainly by subscription and may offer a trial or limited level. Cost depends on volume and video length. Check the official site for current prices.
Language support and use from Iran#
Persian subtitles are possible at a basic level, but check spelling and right-to-left layout. From Iran, a VPN and international payment are needed for a subscription.
