What is a Story?#

A Story is a content format found on Instagram, Facebook and several other platforms. It is shown full-screen and vertical, and after a set time (usually 24 hours) it becomes unavailable, unless you keep it in a highlight or archive.

How is it different from a post?#

A post is meant to stay; a Story is for the moment. That is why its tone is friendlier and more casual, and it suits behind-the-scenes looks, stock updates, short-term discounts and conversations with the audience.

Interactive features#

  • Polls and Q&A
  • Countdown stickers
  • Links and mentions
  • Direct replies to a Story that go into your inbox

Example#

A bakery posts a "fresh bread is ready" Story every morning and, in the afternoon, a poll: "Which bread should we bake tomorrow?" The audience feels like part of the group.

Recommendations#

  • Keep Stories short and in order; not too many in a row.
  • Write text large and readable, since most people watch with the sound off.
  • Save important Stories to a highlight so they are always available.

A common mistake#

Posting ten promotional Stories in a row. The audience gets tired and skips them.