Shopify Magic is a set of AI tools built into the Shopify admin. Instead of going to a separate chatbot, it writes product descriptions, emails and marketing copy, edits images and translates, right where you manage products and your store. Sidekick is the conversational assistant in the same suite; it looks at your store data and carries out tasks with your approval.
What is Shopify Magic good for?#
- Product descriptions: from a few keywords it writes sales copy that is search-friendly.
- Emails and marketing copy: draft campaign emails or promotional messages for customers.
- Product photo editing: remove or swap backgrounds and improve image quality.
- Asking about store data: with Sidekick you can ask which products sold best last week.
- Translation and FAQs: prepares product text for customers in other languages and builds a questions section.
Strengths and weaknesses#
Strengths:
- It lives in the admin, so there is no copying between tools.
- It works on real store data (in Sidekick).
- According to third-party sources, it comes with no separate fee for Shopify merchants.
Weaknesses:
- Not usable without a Shopify store.
- Non-English text is weaker than English and needs review.
- Generated copy is often generic and does not carry your brand voice unless you edit it.
- Creating a store and paying can be restricted in some countries.
Free version and pricing#
According to third-party sources, Shopify Magic has no separate fee for Shopify merchants, but the platform itself requires a subscription. Check the official site for current terms.
Language support#
Text can be generated in other languages, but quality does not match English; review everything. Access depends on having a Shopify store, and availability and payment vary by country.
