Klaviyo is an email and SMS marketing platform built mainly for online stores. It syncs store data (carts, orders, visits) and sends automated email and SMS based on customer behavior, such as an abandoned-cart reminder or a welcome message. Its AI helps with building campaigns, segmenting audiences and writing copy. What sets it apart from general email marketing tools is that it is built around sales data from the start.
What is Klaviyo good for?#
- Abandoned-cart reminders: a customer who left a purchase unfinished gets a suitable email or SMS.
- Automated messages: welcome, thank-you after purchase and repurchase emails.
- Customer segmentation: separate loyal customers from newcomers based on purchase history.
- Seasonal campaigns: sales and new products with email and SMS templates.
- Campaign revenue reports: see how much each email or SMS earned.
Strengths and weaknesses#
Strengths:
- Deep connection to store platforms and purchase data.
- Powerful automation and segmentation.
- Email and SMS in one tool.
- A free plan to start.
Weaknesses:
- Costs rise as your contact list grows.
- More complex than needed for a blogger or non-store use.
- Support for right-to-left languages is not confirmed.
- Learning the automations takes time.
Free version and pricing#
There is a limited free plan that is enough for testing and small stores. As your list or sending grows, a paid plan is needed. Check the official site for current limits and prices.
Language support#
The interface and templates are in English. Emails in right-to-left languages are possible, but text direction, fonts and appearance across email apps need separate testing. Access and payment from Iran are uncertain.
Klaviyo alternatives#
- MailerLite: simpler and cheaper for a small business.
- GetResponse: email marketing, landing pages and webinars in one suite.
- HubSpot AI: integrated marketing and CRM for sales teams.
- Beehiiv: suited to newsletters and content publishers rather than stores.
