An infographic means "information graphics": turning data or complex explanations into a simple, attractive image. Instead of two pages of text, one image with icons, charts and a few short sentences delivers the material.
Common types#
- Statistical: charts and numbers
- Process: the steps of a task in order
- Timeline: a timeline of events
- Comparison: two or more options side by side
- Guide: a list and short tips
An example#
You want to explain how to back up a WordPress site. Instead of a long article, you lay out five steps with numbers and icons in one vertical image. That image can also be shared on Instagram and Pinterest.
What a good infographic has#
- One clear main message
- Accurate, sourced data
- A clear visual hierarchy
- Limited, consistent colors and fonts
- Little, readable text, especially on mobile
A common mistake#
Overcrowding. If you put twenty numbers and ten colors in one image, it is no longer "information", just clutter. Every infographic has one main message.
Use in marketing#
Infographics are easy to share and suit social networks and blog articles. If they are biased or unsourced, they reduce trust.
A technical note#
For better quality, build it with a vector design tool and provide both the image version and a text alternative for accessibility and SEO.