A digital product is something delivered through a file or online access instead of by post or courier. Once payment is made, the customer receives a download link, an activation code or access to an account.

Examples#

  • E-books and audiobooks
  • Video courses
  • Website themes and plugins
  • Software, apps and service subscriptions
  • Photos, fonts, music and design files
  • Gift cards and top-ups

Why is it attractive?#

  • No storage, packaging or shipping costs.
  • Delivery is instant and works around the clock.
  • It is produced once and sold many times.

Challenges#

  • Unauthorized copying and sharing: files are passed around easily.
  • Support: customers expect downloads, installation and updates to work without problems.
  • Valuation: you must make clear exactly what the customer gets, because they cannot touch it before buying.

How do we sell it?#

Through an online store that gives a secure link, limited by time or download count, after payment, along with a free preview, a detailed description and after-sales support. File-selling plugins for WordPress make this easy.